God has called the Seventh-day Adventist Church to a prophetic mission and redemptive message of Scripture, as declared by the Three Angels of Revelation 14:6-12. The Holy Spirit empowers and directs the Church in fulfilling this mission and proclaiming this message. God calls each church member to lovingly proclaim the everlasting gospel by using the spiritual gifts He has given them. He also calls each Adventist entity to this mission of restoration and redemption.

The soon return of Jesus Christ compels us to urgently advance this unique Adventist mission and message. Doing so successfully requires a close relationship with God, nurtured by prayer, nourished by Bible study, and strengthened by mission and service. It also requires a strong and distinctive Adventist identity anchored in Christ and His righteousness, along with a profound sense of unity through the Holy Spirit. This gives Seventh-day Adventists a strong foundation for their mission to every nation, tribe, language, and people.

All Seventh-day Adventists are committed to faithfully fulfilling the sacred purpose to reach the world and are connected to Christ’s Advent movement that is global in scope, yet local in strategic implementation. The I Will Go strategic plan has a far-reaching vision that seeks to align resources with measurable goals and expects all church entities and church members to implement their own action plans.  

Through the power and authority of the Holy Spirit, the Seventh-day Adventist Church will focus on four strategic priorities: